Identified marketing techniques, personal branding

For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it's time to use all of these concepts in a "real world" scenario.

Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.

Please answer the following items in your marketing plan:

1. Organizational Summary - Explain why the company is in trouble
2. Analysis of the External Environment - (Public perception, economy)
3. Threats and Opportunities                                                          
4. Marketing Goals and Objectives                                    
5. The Target Market
6. Competition - List possible competitors                                               
7. Marketing Strategy                                                           
8. Action Programs (Marketing tactics)                        
9. Budgets - How much money do you think this would cost?

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the ".docx" extension to the filename.)