hrmn467 International HRM Case Study Part 1 latest 2018 april

Case Study: Holiday Villas

Background:

Holiday Villas owns more than 40 hotels throughout the United States. They recently acquired a small hotel chain in Spain (6 hotels), with the objective of growing the organization globally and establishing an international presence.

Holiday Villas are family style rooms, typically two bedroom suites and a mini kitchen that cater to families on vacation who want to spend time in a low budget but well located area.

Most guests stay 3-7 nights, and most guest are families or groups. The hotels are typically located in cities with tourist attractions, near downtown locations that are easily accessible by mass transit.

The organization has decided to use the acquisition of the hotels in Spain as a pilot project and if all goes well, they will consider acquiring other hotel chains across Europe and South America. This is a strategic endeavor, so it is important that the organization finds an effective formula to operate successfully in the global arena.

The organization has never owned hotels outside the US before, and it has hired you to provide consultation on how they should proceed. Some of the things they are interested in include:

1. What is the competition?

2. What is the best approach to staffing?

3. How important is it that staff speak fluent Spanish?

4. What kind of cultural differences may be important in the hospitality business in Spain?

5. How should they brand themselves? As a multinational, international or global enterprise?

Formatting Requirements

Please follow the following formatting criteria for each part of the case study:

Include your name, course name and number, date, and instructor name on the front

cover.

Papers must be typed, double spaced (even between paragraphs), 12-point Times New

Roman or Arial font with margins no wider than one inch. Use page numbers

Papers should be prepared in a word processing software (i.e., Microsoft Word, Open

Office, or Rich text format.) Projects may not be submitted in pdf, docm, or .abw

Each part of the case study should be 4-6 pages in length, excluding the title page and

the bibliography. Pictures, graphs, and lists will not be included in the body of the paper. If you need these to support your facts, place them at the end of your paper as an addendum, referenced in body of your paper.

Part 1: Due at the end of Week 3

The hotel management would like to have a PCN (parent country national) as manager in each of their six sites. Some members of the executive team disagree and think that the manager should be a HCN (host country national) in order to establish better rapport with the local employees and guests. However, they want their core values and organizational culture to be coherent with the hotels in the United States.

You are asked to:

a. Write a memo that outlines the advantages and disadvantages of both approaches, so that the executive team can make an informed decision.

b. Identify the top competencies required for this position (hotel manager overseas).

c. Create an estimate of costs, using a Balanced Sheet Approach, to decide what the total salary allowance should be. (See International HRM Considerations under the content in week 3 in your course).

Be sure to support your suggestions with both the literature and current facts or statistics that you research for this task.