How do leaders use communication to influence and persuade others

How do leaders use communication to influence and persuade others? Think of someone you have known who is skilled in the "art of persuasion". What makes this person an effective communicator? Do you see any room for improvement in regard to your communication skills? What are your pursuits in regard to becoming an effective communicator? How are you preparing yourself on this journey to become a leader that can motivate, inspire, and effectively communicate with others? We must be equip for the next level! Effective communication is the key!