Healthcare Organizations Channel Distribution

Please help me examine a healthcare organization's distribution channels and identify what channel is used. Help me explain how an organization works to meet the demands of the consumers by answering the following questions:

How is the distribution channel effective in meeting the demands of the consumers? What improvements would you recommend to ensure the demands of the current consumers are being met? How can the channel be improved in order to increase the consumer base that is not utilizing the products or services being offered by a healthcare organization?