Healthcare Marketing Chapter 11,12,13 - Distribution, Promotion, Advertising

Question # 00852695 Posted By: wildcraft Updated on: 04/02/2024 02:36 AM Due on: 04/02/2024
Subject General Questions Topic General General Questions Tutorials:
Question
Dot Image

Healthcare Marketing

REQUIRED READINGS

Chapter Eleven: Distribution

Chapter Twelve: Promotion

Chapter Thirteen: Advertising

From

Berkowitz, Eric N. Essentials of Health Care Marketing. Available from: VitalSource Bookshelf, (5th Edition). Jones & Bartlett Learning, 2021. 

ASSIGNMENT SIX

Question One: In recent years, several nationally known healthcare providers have established satellite facilities a great distance from their main clinic locations. The Mayo Clinic of Rochester, Minnesota, has opened facilities in Arizona, Florida, Iowa, Wisconsin, and Minnesota as well as an office for referrals in Mexico City. The Cleveland Clinic has opened a Brain Institute in Nevada, a facility in Florida, and a hospital in Abu Dhabi and a recently opened hospital in London. As the chapter also described, the Hospital for Special Surgery has opened multiple locations beyond its sole location in midtown Manhattan with a separate hospital in Florida. Explain the changes in distribution intensity these actions represent. Provide illustrations

Questions Two: In the discussion on emotions in advertising, an advertisement from 2014 was highlighted that did not directly pertain to health care. What was it particularly about this advertisement that leads to positive feelings? In what way might a healthcare organization similarly capitalize on such an approach? In considering your answer, look at this advertisement by the Cleveland Clinic (https://www.youtube.com/watch?v=cDDWvj_q-o8). This advertisement is one of a series that the Cleveland Clinic produced. Who is the market for this ad in the campaign? Does it engender the same emotional response?REQUIREMENTS: (non-compliance will result in Zero credit)

  1. Minimum TWO-page report. Arial 11, 1.15 line spacing, Word/PDF document.
  2. Cite references in APA format. 
  3. Use appropriate terminology. Use content from required readings. 
  4. Provide clear illustrations
  5. Inference is key. Do not copy/paste or simply repeat what is given. 
  6. Incomplete/sloppy work will not be graded. 
Dot Image
Tutorials for this Question
  1. Tutorial # 00848176 Posted By: wildcraft Posted on: 04/02/2024 02:36 AM
    Puchased By: 2
    Tutorial Preview
    The solution of Healthcare Marketing Chapter 11,12,13 - Distribution, Promotion, Advertising...
    Attachments
    Healthcare_Marketing_Chapter_11,12,13_-_Distribution,_Promotion,_Advertising.ZIP (18.96 KB)

Great! We have found the solution of this question!

Whatsapp Lisa