Health Care Marketing - As healthcare has evolved so has the concept

Health Care Marketing

 3rd Edition, 2015

As healthcare has evolved so has the concept of a patient or consumer of healthcare. Technology and culture are among the many variables that have affected our concept of a healthcare patient. Consider these items among the others noted in your text:

· What has most influenced the way you view yourself as a consumer of healthcare?

· What factors led to the redefinition of the patient as a consumer in the late twentieth century?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 150-300 words. Submit your document to this Discussion Area by due date assigned. Be sure to cite your sources using APA format.