HCS/131 Business Communication Skills for Health Care Professionals

HCS/131 Business Communication Skills for Health Care Professionals

Communication Scenario As the meeting drew to a close, it was clear that the members still did not agree on the marketing
plan addressed. Robert in particular is frustrated by the end of the meeting and tells the group that
they can just work it out on their own. The group leader asked that the other members create their
own marketing plan to bring back to the group at a later date.
Write a 350- to 525-word paper that discusses important collaborative skills and the significance of
effective communication when working in groups. Include the following: Describe collaborative skills you would use to create a more positive atmosphere. Explain the importance of effective communication and the drawbacks of ineffective
communication used in this scenario.
o Consider the email and face-to-face meeting. Explain the role active listening could have played in this scenario.
Cite at least 1 peer-reviewed, scholarly, or similar reference or your textbook. A group of colleagues is meeting to discuss how to market a health care product. Prior to the in-person
meeting, several ideas were developed and shared via email with the group. The group was asked to
review the ideas and bring their thoughts and feedback to the meeting.
Email:
The email sent out to the group is provided below:
Dear Colleagues,
As you know, we are in the final stages of launching a new product. We are now seeking ways to
market the product to the public. I have received a few ideas and wanted to share them with the
group prior to our face-to-face meeting. Ice cream social to familiarize the product with staff and internal partners
Short video describing the product and how the public should use it
Social media campaign to increase knowledge of the product
Commercial introducing the product
Sharing information about the product via word of mouth As you can see, we have some good ideas to kick off our meeting, but we need to develop a
great marketing plan. Please come prepared to discuss these and any additional ideas you may
have. Looking forward to our meeting.
Best,
Gail
In-Person Meeting: Communication Scenario
A week later, the group meets to discuss their ideas and feedback. The group consists of: Gail is the meeting organizer and the group lead on the project. She is very detail oriented as well
as focused and effectively communicates.
Larry is the least attentive of the group and less vocal. He wants to get the work done with
minimal discussion.
Robert is very opinionated but has trouble communicating effectively and uses body language
quite often.
Melissa is quiet, shy, and has amazing ideas but often has difficulty expressing herself