GRAND CANYON AMP425 WEEK 5 AND WEEK 6 DISCUSSIONS

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Question # 00062623 Posted By: spqr Updated on: 04/22/2015 11:19 AM Due on: 05/12/2015

Subject Marketing Topic Marketing Tutorials:

Question

WEEK 5 DQ 1

What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?

WEEK 5 DQ 2

Describe what is meant by product mix and provide examples from a Fortune 500 company.

WEEK 6 DQ 1

What are the characteristics of marketing channels? What three factors should be considered when designing one?

WEEK 6 DQ 2

What are the benefits of multiple marketing channels? Are there any disadvantages?

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Solution: GRAND CANYON AMP425 WEEK 5 AND WEEK 6 DISCUSSIONS

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