Grand canyon AMP425 module 7 assignment

Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis:

What is the customer segment for this particular product, line of products, or brand?
Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.
Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies?
Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand

20.0 % Discussion of Social Media Outlets Used to Reach the Customer Segment
A discussion of social media outlets used to reach the customer segment is comprehensive, accurate, and clearly provides purpose and facts. Research is thorough, current, and relevant. All issues stated in the assignment criteria are thoroughly addressed. Insightful details are present.

20.0 % Examination of Customer Segment's Response to the Company?s Social Media Marketing Benchmarks C5.2?Analyze markets and consumer behavior to develop marketing strategies.

An examination of the customer segment’s response to the company’s social media marketing is comprehensive, accurate, and clearly provides purpose and facts. Research is thorough, current, and relevant. All issues stated in the assignment criteria are thoroughly addressed. Insightful details are present.

20.0 % Comparison of Company's Social Media Strategies to One of Its Major Competitors

A comparison of the company's social media strategies to one of its major competitors is comprehensive, accurate, and clearly provides purpose and facts. Research is thorough, current, and relevant. All issues stated in the assignment criteria are thoroughly addressed. Insightful details are present.

20.0 % Recommendation of Two Specific Strategies to Increase Competitive Advantage Benchmarks C5.1?Apply marketing concepts to improve an organization?s competitive advantage.

A recommendation of two specific strategies to more effectively use social media is comprehensive, accurate, and clearly provides purpose and facts. Research is thorough, current, and relevant. All issues stated in the assignment criteria are thoroughly addressed. Insightful details are present.

10.0 % Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Writer is clearly in command of standard, written, academic English.

5.0 % Paper Format (Use of appropriate style for the major and assignment)

All format elements are correct.

5.0 % Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment)

In-text citations and a reference page are complete. The documentation of cited sources is free of error.