Global Marketing

"Global Retailing" Please respond to the following:

• Identify two (2) different forms of retailing discussed in this week’s lectures, and provide an example of each. Next, select two (2) popular retailers from two (2) different countries, and discuss the manner in which they successfully deploy their retail strategy to achieve business success. Justify your answer.
• Compare and contrast the key differences between typical channel structures for consumer products and industrial products. Provide an example or scenario of the basic ways in which each channel structure is clearly used.

Discussion 2:

Euromonitor" Please respond to the following: (Denmark and Norway are the two countries)

• From the e-Activity, compare and contrast the differences between the mobile phone development in these two (2) countries with regard to the trends, competitive landscapes, prospects, and sample report. Justify your responses.
• Debate it! “Standardized versus localized” applies to advertising. Support your rationale.