Global Marketing

Discussion 1:

Each year, the interbrand consultancy compiles a ranking of global brands. From the first e-Activity, compare the top 13 best global brands to the top 13 best global brands for 2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that interests you, and speculate on the main reasons why the rank of this brand you selected changed or did not change.

Discussion 2:

Pricing Strategies/Dumping" Please respond to the following:

• Suggest three (3) of the most effective types of pricing strategies and objectives available to global marketers. Provide an example or a scenario of the manner in which each pricing strategy is best used.
• From the third e-Activity, analyze the key reasons why the global company that you chose uses the pricing strategy you identified. Suggest another type of pricing strategy that is more feasible and / or efficient for this company. Provide a rationale to support your suggestion.