Global Marketing

Discussion 1

"Interactive Activity: Global Business Today" Please respond to the following:

• From the e-Activity, recommend a more efficient path for Azure Sky Tea company to import the raw tea from the Indian Super-port of Halida into the U.S. Provide a rationale for your recommendation.
• From the e-Activity, make a recommendation for each step of the transaction geared toward accelerating the trade financing process. Provide a rationale for your recommendation.

Discussion 2:

"Licensing and Market Entries" Please respond to the following:

• Compare and contrast the main advantages and disadvantages of using licensing as a market entry tool. To support your determination, provide at least two (2) examples of companies from different countries that use licensing as a global marketing strategy.
• Analyze the fundamental ways in which keiretsu affects companies that either compete with Japan or that are trying to enter the Japanese market. Include example(s) to support your analysis.