Global marketing

Discussion 1:

"VISA Interactive Exercise" Please respond to the following:

• From the first e-Activity, choose a real global company, and select three to five (3-5) most important variables that should be included in the company’s customer profile (i.e., demographics and psychographics for your chosen company). Next, provide a rationale for why you chose these variables for the customer profile.
• From the first e-Activity, describe the target market for the company you chose. Provide a rationale for the response.

Discussion 2:

Positioning and Information Technology" Please respond to the following:

• Justify the different positioning strategies presented in Chapter 7 of your textbook. Provide one (1) example of at least one (1) positioning strategy for the products of the global company that you chose in Discussion 1.
• Analyze the significant ways in which information technology facilitates the work of global marketers. Provide at least two (2) examples of how information technology facilitates the work of global marketers.