Generate a marketing and advertising strategic plan to meets the goals

• Generate a marketing and advertising strategic plan to meets the goals of your venture. (CO7)

Detailed marketing research ranging from identifying marketing segments to creating advertising campaigns was conducted over the last six weeks. For this assignment, a SWOT (strengths, weaknesses, opportunities, and threats) analysis is used to streamline the best marketing method for your venture.

For this assignment conduct a SWOT analysis:

1. Assess strengths – this is an internal view of your marketing plan. What can be seen as a strength? Location of the business? Value of a new product/service? Brand? List at least three strengths.
2. Explain weaknesses – what could make your marketing method seem weak? Incorrect advertising type? Online presence? Marketing budget? List at least three weaknesses.
3. Elaborate on opportunities – what could be seen as a marketing opportunity? New market? List at least two opportunities.
4. Predict threats – what could dampen your marketing strategy? New competition? Government regulation? Supplier issues? List at least two threats.
5. The assignment should be 2-3 pages (excluding the title, abstract, and reference pages) and follow APA formatting.
6. Support your statements with at least two peer-reviewed resources (excluding textbooks). Cite your sources in APA format.