GCU HCA615 2020 October Full Course Latest

HCA615 Human Resource Management and Marketing Communication Strategies

Week 1 Discussion

DQ1 As a new leader, you are faced with giving feedback to an employee about their negative attitude as witnessed by you and also reported by peers. What steps would you take to prepare for the meeting? What will be your strategy to help change the behavior?

DQ2 What part does empathy play in leader communication to employees? What does this look like to you as a leader? What barriers may present themselves when trying to be empathetic in communication with employees? How does the Christian worldview affect this?

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 2 Discussion

DQ1 Physicians make up a primary external stakeholder group in your health care organization. You need to approach them about a decreasing patient satisfaction score, and their impact on this score. How would you approach this group? What would be the challenges? Have you experienced this before in your workplace? What was the outcome?

DQ2 Describe two governmental external stakeholders that could be vital to your healthcare organization. What could they offer to your organization? What would be the communication plan with them?

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 3 Discussion

DQ1 Describe an intrapersonal conflict you have experienced either in your career or personal life. How did you think through your options? Do you think you made the right decision? Was your course of action to resolve the conflict approach/approach, avoidance/avoidance, or approach/avoidance?

DQ2 A leader's personal bias may impact their ability to manage conflict with an employee, or between employees. Have you witnessed leader bias in your workplace? How did the leader's bias influence the outcome of the conflict? If you were the leader, how would you manage your own personal bias?

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 4 Discussion

DQ1 Describe the relationship between employee professional development, organizational change, and organizational goals. Provide an example to support your description.

DQ2 In most work settings, as change is proposed, you will find some employees very resistant. Have you experienced this before personally or witnessed this with your co-workers? What did you observe? As a health care leader, what would you have done to help facilitate the change? What tools would be most beneficial?

 

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 5 Discussion

DQ1 How can quality of care be measured from a patient's perspective? A health care provider's perspective? A purchaser's perspective?

DQ2 Describe two methods used for improving the delivery of care within health care organizations. As a leader, what approach would you use and why? Provide evidence to support your reasoning.

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 6 Discussion

DQ1 How do health care managers benefit from the study of marketing? How would you use marketing in your practice to reach organizational goals?

DQ2 What are the roles of marketing ethics and social responsibility in health care today? How does the health care leader ensure appropriate marketing practices?

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 7 Discussion

DQ1 As a servant leader, you are assessing the needs of your community in order to improve the lives of others. What approach would you take? How would you ensure your communication reflects your personal beliefs and dedication to the mission of the organization?

DQ2 As the manager of a family health clinic, you are working on strategies to help improve access to care, which is a priority for preventative healthcare. Who would you involve in the community to help assess the current situation? How would you implement community engagement? Why is this important?

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 8 Discussion

DQ1 What are the main challenges involved in implementing public health information technology projects? Propose a viable solution to one of these challenges.

DQ2 How can the delivery of health care services benefit from health information systems? Provide two examples. Do you have an EHR in your work place? If so, what have been the pros and cons?

 

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 1 Assignment

Employee Code of Conduct Policies Essay

As a leader of a health care organization, you are tasked with developing policies and procedures for the Employee Code of Conduct. The current policy is outdated and needs revision. What research would you need to conduct to prepare? Are there leaders on your team who you would consult? Would you consult employees? Develop a plan and describe, in a 1,000- to 1,250-word essay, how you would accomplish this task and achieve the desired outcome.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 2 Assignment

Organizational Growth and Communication Essay

As a leader of your health care organization, you will be presenting to both employees and the board of directors about the upcoming expansion of another health care facility in another area of the city where there is a need for more services. In a 1,000- to 1,250-word essay, address the following questions:

What facts or data would you include in your communication?

How would you approach each group?

Would your communication be different for each group? And if so, how?

What challenges would you anticipate from each group?

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

 

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 3 Assignment

Benchmark - Conflict Handling Styles Case Study

Complete case study 14-8, "Conflict Handling Styles," located on page 323 of Organizational Behavior in Health Care.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

MS Health Care Admin

2.2: Implement effective conflict management strategies based on situational analysis

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 4 Assignment

Gateway Hospital Case Study

In 1,000-1,250 words, complete case study 18-4, "Gateway Hospital," located on page 398 of Organizational Behavior in Health Care.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 5 Assignment

Quality and Performance Improvement Analysis Paper

In 750-1,000 words, write an analysis of a quality and performance improvement project in your workplace. As an alternative, you could select a potential project in the health care environment.

Describe the project and the importance of the needed improvement.

What model will you select and why?

Which stakeholders will you involve and why?

Be sure to reference the topic readings to support the development of your paper.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 6 Assignment

Market Growth Presentation

You are an administrator of a primary care office that serves the homeless population. You are working with your senior leadership and marketing teams to develop a plan to market your services so as to reach as many homeless people in your community as possible. In a PowerPoint presentation of 7-10 slides (not including title and reference slides), address the following questions:

Who would be the stakeholders you would approach?

What would be the controllable and uncontrollable variables?

What would your communication plan look like?

Would you incorporate data? And if so, what type?

Be sure to include detailed speaker notes for each slide.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

 

 

 

 

HCA615 Human Resource Management and Marketing Communication Strategies

Week 8 Assignment

Benchmark - Implementation of an Electronic Health Record Essay

You are the practice manager of a large (100) physician cardiology group, and they have decided it is time to move to a new Electronic Health Record (EHR). In an essay of 1,250-1,500 words, address the following items:

What key features should you be looking for, and how will you integrate this into the practice?

Keeping in mind the objections the physicians might throw at you during the monthly practice meeting, create a pitch to the managing partners for the system you think would work best for the practice. Assuming the partners approve, what is your plan to implement the new system?

Provide timelines, deliverables, and who is responsible for what step, as well as a staff training plan.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

Benchmark Information

This benchmark assignment assesses the following programmatic competency:

MS Health Care Admin

1.4: Apply change management theory to provide the perspective, authority, and skills required to support effective transformations.