gc mkt607 week 5 assignment - the Marketplace, Marketing Plan, and Quarter 5 Decision

Details:

This is a Collaborative Learning Community (CLC) assignment.

Continue working in your instructor-assigned CLC group and simulation.

Refer to "Coaching Tips" for helpful suggestions.

Refer to "MKT-607 Marketing Management: The Marketplace Simulation."

By the end of Module 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are?

The marketing strategy should include the 4 P's and have a clear indication of future plans.

The tactical plan should be organized by quarter with the data in the proforma for quarters 5-8 fully explained.

Present the written plan in accordance with the outline provided in “MKT-607 Marketing Management: The Marketplace Simulation."

Complete Quarter 5 Decisions

Using the $5 million investment provided, your performance will be measured based upon how well you manage the Division during this 2nd year.

The Balanced Scorecard is the key indicator of your performance. Spend your money wisely and maximize your performance. In this quarter, there are two new decisions that you are faced with. First, you can invest in research and development on new brand features. These new features are highly desired by one or more segments and can greatly expand your market demand. Second, you will now be able to advertise in regional media. These media are more effective in reaching your target audience. They are also more expensive, but if you have two or more sales offices in a region, they can be very economical.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.