GBA 300 Assignment - Analysis of the Biehl-Missal article

Assignment: SPEAKING

Form your analysis of the Biehl-Missal article.

1.Biehl-Missal uses theater theory to explore the oral presentations of organizational leaders in terms of their attractiveness and persuasiveness. After reading the journal article by Biehl-Missal, assess and critique the article in two succinct (but well developed) paragraphs. Also evaluate how much impact and what kind of impact lighting, color, and proximity have on the effectiveness of a presentation. Provide specific examples to prove your point.

2.Theory suggests that a lack of eye contact diminishes the impact of a speech, making the speaker appear less convincing. Would you agree? If not, why not? If so, why? Add a specific example to your explanation to support your opinion.

3.In your opinion, what are the two most important aspects presented in this video clip? What is the problem with this presentation? ?https://youtu.be/_FGSFnZZVzw

4. At press conferences and other meetings, the audience can influence the performance rather than merely being manipulated. Which communication tools may the presenter need to use to make sure the audience influences his or her performance positively?

Number your responses. Include necessary information; exclude information that is not relevant. When you use external sources, cite your sources in APA style (go to http://owl.english.purdue.edu/owl/resource/560/06/).

Textbook: O’Rourke, J. S. (2013). Management Communication: A Case-Analysis Approach, 5th ed. Pearson

Prentice Hall.

Article: Biehl-Missal, B. (2011). Business is show business: Management presentations as performance.

Journal of Management Studies 48, (3), 619-645.

Attachment will be posted in the reply section due to copyright issues:

Biehl-Missal Article