Further analysis of company

In order to write it, you need to read the file in the attachments: Module Project
Part 1


Module Text

Wilson, A.M. (2011) Marketing research: an integrated approach. 3rd ed. [Electronic
Book]. Harlow: Financial Times/Prentice Hall.



The assignment's requirements:

Module Project Part 2: Further analysis of company


This week you develop and submit the second part of your Module Project: a further
analysis of the company and its marketing research efforts.


Review the Module Project brief in Week 1, as appropriate, to re-familiarise
yourself with the project and the deliverables.


By Day 7 (Sunday)


Develop and submit the second part of your Module Project: A further analysis (1000
words) of this company and its marketing research efforts.


In particular include the following:


 * What sources of secondary information can you use in order to inform the
company how to prepare for the target market?
 * Provide an evaluation of these sources and discuss their contribution to your
marketing research report.
 * Identify the gaps that remain after undertaking secondary research.
 * Discuss whether you will use quantitative or qualitative methods of data
collection to complement your secondary research and address the gaps previously
identified.
 * Explain how you intend to undertake this primary research.
 * If you are using quantitative research, explain the type(s) of statistical
methods you will employ and their contribution towards your understanding of the
target market.
 * Discuss how the use of both secondary and primary sources provides you with a
more complete evaluation of the market; rather than a reliance on one source.


By Day 7 (Sunday), submit the Part 2 of your Module Project.


Be sure to read over Part 2 of your Module Project before submitting it to your
Instructor. Make sure the spelling and grammar are correct and the language, citing
and referencing you use when providing your opinion are appropriate for academic
writing.


To submit Part 2 of your Module Project to Turnitin, click the "View/Complete" link
for Week 5 Module Project -- Turnitin.