From a website of a car manufacturer, such as Ford

From a website of a car manufacturer, such as Ford (www.ford.com) or Mercedes-Benz (www.mbusa.com).

Identify and analysis the major techniques of persuasion used in the words and graphics on the site.

For example,

What claims are made?

What types of evidence are used?

Is the reasoning sound? Quote specific examples from your website when you list the techniques and elements of persuasion used.