FAU MAN4720 Forum: Discussion Board 3

Use good formatting to make your answers easy to find (headlines, numbering, bullets, spacing, etc)

Read the full length case "Levendary Cafe: The China Challenge" before completing this post.

1. What are A) the roles and responsibilities AND

B) the current situation and concerns/worries of the following three people?

1. Mia Foster b) Lucien Leclerc c) Louis Chen

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1. A. Why did the company expand from the USA to China? What are their general goals in China

B. What plan/strategy did they use in how they entered China?

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1. The case describes several major issues that need to be decided aboutLevendary Café in China

1. Decision about global standardization vs. local adaptation to the China Market
2. Authority of who is in charge in China
3. GAAP/Financial Reporting issues
4. The future of Louis Chen with the company

Clearly describe these problems in several detailed sentences each

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1. What were the a) Revenue and b) Profits for the company worldwide in 2010? What about in China only? (see exhibits 2/4)

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5. Perform a basic SWOT analysis on the company's situation in China (list 3-4 for each)

6. Mia Foster is traveling to China for a meeting with Louis Chen. What arethree different courses of action/options she has for dealing with Louis Chen?

7. Describe a new strategy that the company could follow that will deal with Louis Chen and the other issues, while still keeping the company in China and putting it into a position to grow successfully. What would you recommend that the company do to have a successful business in China?.

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8. In the mini case "Is Porsche Killing The Golden Goose" - a) what does the name "Porsche" mean to you, as far as what is the competitive advantage of the brand? b) do you think expanding this Porsche name from sports cars into SUVs and other vehicles helps the company or hurts it? Explain.