Fallacies In Advertising Project

Examine written and visual advertisements.

Select five advertisements that demonstrate the use of five different fallacies outlined in the University of Phoenix Material: Common List of Logical Fallacies.

Write a 350-word summary for each of your selected advertisements in which you address the following: in apa format

• Summarize the content of the advertisement.
• Identify the fallacy portrayed by the advertisement.
• Describe how the fallacy is used as a persuasive argument.
• Explain why you think that the creators of the advertisement used the fallacy to promote this product or concept.

Common Logical Fallacies

The following is a list of common fallacies. Some are covered in the textbook, and others are introduced by the faculty member. Use this document for your reference. 

1. Ad hominem, or attacking the person: This fallacy involves attacking the arguer rather than his or her argument. Consider the following example: John's objections to capital punishment carry no weight because he is a convicted felon. 

Note. Saying something negative about someone is not automatically ad hominem. If you are discussing a person—such as a politician—criticizing him or her does not mean you have created an ad hominem fallacy. 

2. Ad ignorantium, or appeal to ignorance: This fallacy, sometimes called the burden of proof fallacy, involves arguing on the basis of what is not known and cannot be proven; if you can't prove that something is true, then it must be false, and vice versa. Consider the following example: You can't prove the Loch Ness monster doesn’t exist, so there must be one.

3. Ad verecundiam, or appeal to authority: This fallacy involves trying to convince the listener by appealing to the reputation of a famous or respected person. This often involves an authority in one field speaking about a subject outside of his or her expertise. A sports star with little car expertise who endorses a car and the actor on a TV commercial who says "I'm not a