Facebook Case Presentation

That would include the following:

· Define the Marketing Problem or Opportunity (the Strategic Question)

· SWOT Analysis

· Identify Alternative Solutions (that are true either/or alternatives with sufficient detail to understand what you are considering as an alternative strategy)

· Analyze the pros and cons of each Alternative Solution (ideally after each alternative)

· Marketing Strategy Recommendation (one and only one alternative)

· Support for your Recommendation

· Desired Outcomes and Measurement (how will you measure success?)