Explain how social class influences consumer behavior
Question # 00836092
Posted By:
Updated on: 12/22/2022 09:57 PM Due on: 12/23/2022
question675
Explain how social class influences consumer behavior and why these influences are considerations when marketers plan strategy and tactics. How do the changing nature of households present marketing opportunities? Explore how people’s needs change as they go through different stages of the family life cycle, and how marketers can adapt marketing plans to address consumer needs at the different stages. How are marketers taking advantage of the rising number of same-sex and transgender people in households?
-
Rating:
/5
Solution: Explain how social class influences consumer behavior