Executive Briefing Report -The Virgin Group of 2012

Summary/Introduction
Clearly explain your analysis using understandable terms for your selected firm; focus on
strategic elements (capabilities) of the firm and on how the strategic elements fit into the
strategic position of the company. Internal Strengths and Weaknesses Analysis
Present your analysis so that it effectively addresses the problem; Write clearly; you may use
graphics, bullets and headings to deliver the analysis in an organized easily read format; you
may have several sub-headings to address the assessment’s scoring criteria: Evaluate how the selected firm leverages its resources and capabilities to execute the
business strategy. Evaluate the effectiveness of the organizational structure and management system
design. Explain possible ethical dilemmas and governance issues. Provide supporting evidence
Use at least four current, scholarly, or professional resources to support your analysis. Conclusion
Succinctly summarize the key findings of your internal analysis for your selected firm. 1

For this assignment, the vice president of The Virgin Group of 2012 has asked you to prepare an objective review of the internal strengths and weaknesses of the firm. Your leaders are hoping to use this understanding to plan for the future direction of the organization. Prepare a 4–6 page executive briefing report identifying not only internal strengths and weaknesses, but also a rationale that addresses why your analysis pointed to a particular strength or a weakness. Also be sure to focus on strategic elements (capabilities) of the firm and on how the strategic elements fit into the strategic position of the company. Please use the Executive Briefing Report template that is attached and make sure to use headings and subheadings to help organize the key points of your 4-6 page executive briefing.