excelsior bus495 module 6 discussion

One way to increase a company’s competitive edge is to diversify. Such a strategy is not without its risks and should be pursued only if such an action will build shareholder value. A company may diversify either by merging with or acquiring another company, or starting up its own operations as a new line of business.

Consider your company in the Business Strategy Game and post a response to the following:

· Irrespective of whether your company has the option to diversify into other products or businesses, what specific resources does your company have that would make it attractive to diversify into related businesses?

· List all the resource strengths you think are transferable to other businesses.

· Indicate what kinds of strategic fit benefits could be captured with these resource strengths.