excelsior Bus495 M3A3 Case Analysis: Starbuck's

There is one required case study in the course; you will complete a rough draft and a final analysis, each worth 10% of the final grade. You will be asked to highlight and concisely summarize relevant information from the preselected cases and, using concepts from the course, provide a detailed analysis of the strategic management issues portrayed in each case. Finally, you are expected to present recommendations for addressing the issues that are viable and well reasoned.


Review the case " Starbuck's Strategy and Internal Initiatives to Return to Profitable Growth " found in Part Two of your textbook.

Based on the readings, strategies of Starbuck's Corporation and cover the following in your case analysis:

• Identify and discuss key strategic issues for the organization.
• Apply course concepts in analyzing Starbuck's external environment and internal situations, decisions, and strategic fit.
• Utilize concepts from the course as well as outside resources and offer recommendations on improving upon the strategy, or reflect on how a better strategic fit might have been achieved.

Organize your paper into the following sections:

1. Title Page
2. Table of Contents
3. Introduction (brief, one-to-two paragraph summary that identifies the case’s main strategic issues and outlines the structure of the paper)
4. Background (clear, detailed overview of pertinent information from the case and outside resources that describes the industry and the organizations and key players [internal and external] involved)
5. Analysis (using course concepts, identifies and discusses the main strategic issues facing the industry and organizations, such as external environment, internal situation, and strategic fit)
6. Conclusion (brief, one-to-two paragraph summary that offers alternatives to improving strategy)
7. References

Your draft case analysis should be submitted as a Word document, 10 to 12 pages in length (excluding the title, the table of contents, and the references pages), typed double-spaced, in 10- or 12-point Arial or Times New Roman font. The page margins on the top, bottom, left side, and right side should be 1 inch each. Use the APA guidelines for citing and referencing sources.

Submit the Word document to the appropriate dropbox. See the Course Calendar for due dates.

Compose your work using MS Word (or other software as appropriate) and save it frequently to your computer. When you are ready to submit your work, clickBrowse My Computer and find your file. Once you have located your file clickOpen and, if successful, the file name will appear under the Attached files heading. Scroll to the bottom of the page, clickSubmit and you're done. Be sure to check your work and correct any spelling or grammatical errors before you post it.

Evaluation Criteria

Review the SBT Case Analysis Rubric located in the "Start Here" section of the course for more information on grading criteria. Keep the following points in mind:

• Course concepts have been applied well to discuss the key strategic issues and internal and external environment for both organizations.
• Recommendations on strategy are appropriate and viable.
• The analysis demonstrates understanding and application of key course concepts.