Evaluate whether the Fiat Auto acquisition of Chrysler

Incentives To Globalize

Question 1:

Evaluate whether the Fiat Auto acquisition of Chrysler represents a  growth strategy. Conduct outside research and prepare a 1 page (500)  analysis of the following key strategic issues:

• Analyze the external environment in which Fiat competes, including  identification of the critical strategic factors in each of the  following areas:
  • The General Environment
  • The Industry Environment
  • The Competitor Environment
• Based on the analysis of Fiat's external environment, what  recommendations can you give Fiat's management to improve and continue  the company's successful expansion of the Fiat vehicles into the United  States market? Your recommendations should be an integrated and  coordinated set of commitments and actions that will exploit the  company's core competencies, sustain growth, and ensure maximum  performance and value for shareholders.