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Question # 00051890 Posted By: SHooks1206 Updated on: 03/03/2015 07:57 PM Due on: 03/04/2015
Subject Business Topic Management Tutorials:
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What is the key concept of Sandman’s High Hazard/High Outrage type of risk communication? How should an organization best act and communicate in this type of crisis? What type of messages should they send?


Discuss Fink’s four stages of a crisis by describing what happened at each stage of a crisis that has been in the public eye recently or a crisis that has happened in your organization. Describe how an organization should communicate at each stage of a crisis.


Describe Berlo’s generic steps for verbal and written communication. In light of those steps, provide examples of what both senders and receivers can do to ensure the risk and crisis communication process is successful.


Explain the Risk Perception Model. Discuss at least three risk perception factors and how those factors impact the audience’s perception of the crisis. Provide examples.

Your response should be at least 250 words in length.

Textbook: Walaski, P. (2011). Risk and crisis communications: Methods and messages. Hoboken, NJ: John Wiley & Sons

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