EMBRY RIDDLE MGMT311 8.3 - Discussion: Science of Shopping

EMBRY RIDDLE MGMT311 8.3 - Discussion: Science of Shopping

Question # 00091793 Posted By: solutionshere Updated on: 08/12/2015 03:08 PM Due on: 09/11/2015
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8.3 - Discussion: Science of Shopping
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In Chapter 13, we learned about the growing importance of retail technology and retail atmosphere. The following activity addresses the increasing demand retailer’s face at the store level and how they are using atmosphere to boost their sales. View the video provided by MSN Video titled, The Science of Shopping. Note: It has an opening advertisement prior to the feature video.

Decoding the science of shopping - MSN Video - Recherche vidéo sur Truveo.flv (Links to an external site.)

After viewing the segment, post your thoughts and discuss them with your classmates.

  1. Do you feel atmosphere creates an environment for your Retail Purchases? Why?
  2. Do you feel the aura and aromas within a retail store make your shopping experience more satisfying?
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