Embry-Riddle MBAA514 6.4 - Individual Case Study: American Airlines

1. What are the strengths and weaknesses of American Airlines? 2. What opportunities and threats does the company face? 3. How important is it for American Airlines to rebrand itself with the new logo? 4. Evaluate the marketing strategy to introduce a new brand. 5. Evaluate American Airlines' ticket strategy to sell tickets between $50 and $800 for the same flight. 6. How can the Internet in-services marketing help American Airlines? 7. Describe the unique challenges that exist for service marketers. 8. Is the profit margin of $200 to $800 (per a single flight) a reasonable return on investment? 9. Evaluate the profit margin per single flight based on the information available and your own experiences with operational airline costs. 10. How can relationship quality and relationship-building strategies in the airline industry improve?