Embry MGT311 7.5 - Case Study: Southwest Airlines: Price-Value Equation

Analyze the following case study, Flint, P. (2006).The Price/Value equation. Air Transport World, 43(12), 6-6. Retrieved fromhttp://search.proquest.com.ezproxy.libproxy.db.erau.edu/docview/224296403?accountid=27203

(Links to an external site.)

1. What benefits do airline customers seek when they buy air travel tickets?
2. Based on the article and your own knowledge has Southwest done a better job than competitors of meeting the needs of air travelers?
3. How has Southwest executed value-based pricing?

Submit your assignment by attaching a document utilizing the link above. Include your surname, module number, and title of the assignment in the document name (e.g., surname_M7_CS_Southwest).

To be considered for grading each student must complete the Case Study assignment with the following requirements:

• Title Page with student's name and assignment number and title.
• References using APA in-text citations
• Written in essay format with at least three sections, a 150 word introduction, content, and wrap-up or summary.
• Uploaded into Canvas as a document. Answers typed into the student comment box will not be accepted.

The Case Study Rubric below will be used to assess this assignment.