Electronic Commerce

Please respond to the following:

• From the e-Activity, identify which market segment(s) the business is targeting. Explain your answer. Be sure you explain what business you are referring to and maybe add a link so we can take a look. Remember, when we consider market segment we are looking at areas such as age, gender, race, income levels and so on. Be very specific in your response here and be sure to explain your reasoning.

• Present a case on why the company should be targeting a different market segment. In other words, we want to take a look at who you think they are not targeting and why you think the business should target them. In other words, if you feel they are targeting women and think they should also be targeting men then you would tell us this and explain why you feel they should be going after men as well.