EDU 505 ASSIGNMENT 5 - MARKET RESEARCH MANAGER ANALYSIS
Question # 00537356
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Updated on: 05/31/2017 01:26 AM Due on: 05/31/2017
ASSIGNMENT 5
COMPETITION – MARKET RESEARCH MANAGER ANALYSIS
DUE DATE: WEEK 10
Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are
fictional. REAL BUSINESS
As you learned this week, understanding your competition and adjusting your own business accordingly is critical
to a business’s success. A large discount retail store like Target competes not only with other discount retail store
stores but also with those stores that offer just some of the products Target does, such as grocery stores. Keeping
track of all these competitors is quite a task; that’s why large companies have a team of market researchers
dedicated to managing that research.
YOUR ROLE
This week, you’ll assume the role of a Market Research Manager at Target.
WHAT IS A MARKET RESEARCH MANAGER?
Market Research Managers are responsible for creating and improving processes for gathering
information on various market conditions, competitors, and consumer trends in their companies’
industries. They are typically responsible for managing a team of researchers and reporting their findings
to the head of the department. Teams across the company then use these findings to help improve
products, guide marketing efforts, and more. As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its
competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of
Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest
SWOT analysis for Walmart. 1 BUS100: INTRODUCTION TO BUSINESS INSTRUCTIONS
COMPETITION – MARKET RESEARCH MANAGER ANALYSIS
DUE DATE: WEEK 10
Note: While representative of possible situations faced by Target & Walmart, all scenarios in this assignment are
fictional. REAL BUSINESS
As you learned this week, understanding your competition and adjusting your own business accordingly is critical
to a business’s success. A large discount retail store like Target competes not only with other discount retail store
stores but also with those stores that offer just some of the products Target does, such as grocery stores. Keeping
track of all these competitors is quite a task; that’s why large companies have a team of market researchers
dedicated to managing that research.
YOUR ROLE
This week, you’ll assume the role of a Market Research Manager at Target.
WHAT IS A MARKET RESEARCH MANAGER?
Market Research Managers are responsible for creating and improving processes for gathering
information on various market conditions, competitors, and consumer trends in their companies’
industries. They are typically responsible for managing a team of researchers and reporting their findings
to the head of the department. Teams across the company then use these findings to help improve
products, guide marketing efforts, and more. As a Market Research Manager, part of your role is to consistently analyze Target’s position relative to its
competitors and report on these findings. As part of this process, you complete a SWOT analysis for each of
Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest
SWOT analysis for Walmart. 1 BUS100: INTRODUCTION TO BUSINESS INSTRUCTIONS
STEP 1: RESEARCH Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article: Identify Provide a link to the article. Identify which aspects of the article will be helpful as you conduct your SWOT analysis.
STEP 2: STRENGTHS Based on your own experiences shopping at Target and Walmart and the research you conducted: Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale.
2 BUS100: INTRODUCTION TO BUSINESS STEP 3: WEAKNESSES Based on your own experiences shopping at Target and Walmart and the research you conducted: Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale.
STEP 4: OPPORTUNITIES Based on your own experiences shopping at Target and Walmart and the research you conducted: Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity,
explain your rationale.
explain your rationale.
3 BUS100: INTRODUCTION TO BUSINESS STEP 5: THREATS Based on your own experiences shopping at Target and Walmart and the research you conducted: Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart. For each threat,
explain your rationale. 4 BUS100: INTRODUCTION TO BUSINESS
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Solution: EDU 505 ASSIGNMENT 5 - MARKET RESEARCH MANAGER ANALYSIS