Draft Industry Analysis - Describing your business, business

Draft Industry Analysis Paper/Team Project Plan Content

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Submit the following sections of the industry analysis paper:

1. Introduction: 1 page describing your business, business’ product, home country, industry where your company fits, NAICS code for the industry, the country for going global, and why you selected the country for going global.

2. NAICS Code (optional) and industry where business fits: Search the Internet using: NAICS code [selected type of business]

3. Political Analysis (including economic and technological factors):description of the political, economic, and technological environment (PESTEL analysis) in the country for going global.

4. SWOT Analysis: description of the strengths and weaknesses (internal) and opportunities and threats (external) factors inherent in the political, economic, technological, cultural, and competitive environment in the country for going global.