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II. Team Work Plan

Task	Lead	Due	Date and time Completed and submitted to team
Week 6Competitor strategy and positioning
Executive Summary
Compile Competitor and Client Summary table
Compile summaryassessment of competitors, their competitive advantage and Costco’s competitive advantages
Cost Advantage for Price Comparison
Market Focus and Selection
Product/Service differentiation
Positioning focus

Costco's Competitors company in China

1. Wal-Mart (China) Investment Co., Ltd

&

China Resources Vanguard Co. Ltd

2. RT-Mart Shanghai Ltd.

&

Yonghui Superstores Co., Ltd

3. Tesco China

&

Lianhua Supermarket Holdings Co., Ltd.

4. Carrefour China Inc.

&

Nonggongshang Supermarket (Group) Co

OTHER INSTRUCTIONS

W6 Assignment(6% of course grade):

Resources: Hunger and Wheelan, pp 82 - 89

Competitive Advantage (Porter),

Competitive strategy and positioning:

1. The team will consolidate individual members’ competitor analyses from week 5 (which team members posted in group locker) into one summary assessment of competitors, their competitive advantage and your client’s competitive advantages. This can be shown in a summary table, then described in text.
2. The team will then agree upon and recommenda competitive strategy (Consider cost advantage for price competition; market focus/selection; product/service differentiation).
3. Include a positioning focus (the message that will appeal to your client’s targeted buyers), which will become a part of your Marketing Plan in Week 9.

Note that competitor Threats are barriers to entering theMarket(risks of gaining market share) once you are inside the country. These are threats you will need to mitigate in your marketing plan in week 9.