DMBA 620, WK 6
1. Build a Balanced Scorecard for the unit of the organization for which you work, or have worked. Unless you are in senior management, focus on the unit with which you are most familiar rather than the organization as a whole. Identify the strategic objectives of the entire organization and the secondary objectives for the unit. Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it.
It is essential to understand what metrics are. Be sure to study the lecture material on "More Information on metrics" In this assignment, the specific information needed to calculate each metric should be explained. For each metric state the appropriate target value and the actions that need to be taken to achieve the target. The paper should be no more than 15 pages, including the reference list, and be formatted in accordance with the APA guidelines as modified for the MBA program (http://info..edu/mba/public/MBA-apa.html). Please format your paper in Microsoft Word as a XXX.doc or XXX.rtf file, and place the paper in your assignment folder.
Metrics
Develop three specific objectives within each of the four perspectives for the unit. Each objective should have at least one quantified target metric associated with it. So your table should contain 4 perspectives, each with 3 specific objectives, and a target value of the metric for each objective.
If you would like to see a sample table of metrics, here is one example:
Sample Table of Metrics for an Example Business Unit
Perspective | Objective | Metric | Target Value |
Financial | Revenue Growth Operating Profit Growth Short-term Solvency Long-term Solvency | Annual Rate of Growth % EBIT/Sales Current Ratio Long-term Debt/Equity | > 6% > 7% > 2.0 < 30% |
Customer | Increase Number of Customers Maintaining Transaction Size Improve Customer Satisfaction | Annual rate of Customers Increase Average Transaction Size Median Score: Customer Survey | > 5% > $600 > 90% |
Internal | Product Improvement Ratio of New to Old Products Maintain Market Share | % R&D Expense to Revenue Ratio of New to Old Products Market Share % | > 4% > 8% > 24% |
Learning | Employee Training Employee Turnover Employee Compensation | Annual Hours of Employee Training Employee Turnover Average Compensation | > 30,000 < 3% > $38,000 |
Assignment: Part II. Post Executive Summary in Discussion area
2. By Friday night, create a separate main topic in the Week 6 Discussion, Balanced Scorecard, using your name in the title and post an Executive Summary in the discussion text. Do not include any confidential information in your Executive Summary because your Executive Summary is not private. But you can include confidential information in your paper because your assignment folder is private. Comment on your classmates' Executive Summaries in the Week 6 Balanced Scorecard Discussion.
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Solution: DMBA 620, WK 6