Distribution and E-Marketing Ethics in the Marketing Mix

Question # 00727218 Posted By: mac123 Updated on: 06/08/2019 05:29 PM Due on: 06/08/2019
Subject Marketing Topic Marketing Tutorials:
Question
Dot Image

Distribution and E-Marketing Ethics in the Marketing Mix

Watch this week's video: Selecting Distribution Channels (Links to an external site.)Links to an external site.

Choose an existing product or service (not the same as your Course Project or Weeks 1 or 3 Video Analyses), and write a one-page summary that answers the following four questions.

  1. What is the company's market penetration strategy (intensive, selective, etc.), and how do the channels being used reflect that strategy?
  2. Do the channels being used reflect a push or pull distribution strategy?
  3. Which of the channels being used do you believe are most profitable, given their relative costs? Which of the channels being used do you believe are not as profitable as others but are still necessary to maintain market coverage?
  4. How much control does the company need over its channels (0-level, 1-level, 2-level, 3-level, multichannel, etc.)? How is this need for control reflected in the channels being used?

Please follow APA 6th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth.

Submit your assignment as a Word document.

Dot Image
Tutorials for this Question
  1. Tutorial # 00727640 Posted By: mac123 Posted on: 06/08/2019 05:30 PM
    Puchased By: 3
    Tutorial Preview
    The solution of Distribution and E-Marketing Ethics in the Marketing Mix...
    Attachments
    Distribution.docx (16.93 KB)
    Recent Feedback
    Rated By Feedback Comments Rated On
    sam...ahim Rating Good work done by the tutors 07/08/2019

Great! We have found the solution of this question!

Whatsapp Lisa