Discussion - Sometimes, a company focuses on too many customers

Discussion

Sometimes, a company focuses on too many customers. Is this a good thing? Do you believe it compromises their strategic success? Why, or why not? What changes do you recommend to be made?

You work for a major clothing retailer that is on track to miss its financial targets this year, and your CEO wants to cut costs by reducing the marketing budget next quarter. How would you argue against this? List two solutions that you feel would help with the marketing budget. Do you believe this will sway the CEO in his or her decision? Why, or why not?