Discussion - Pricing Strategy - Group Lewes, Markup pricing
Question # 00856878
Posted By:
Updated on: 07/01/2024 05:39 AM Due on: 07/01/2024
Discussion - Pricing Strategy - Group Lewes
In your small group, discuss the following pricing methods:
- Markup pricing
- Target-return pricing
- Perceived-value pricing
- Value pricing
- EDLP
- Going-rate pricing
- Auction-type pricing
As a consumer, which do you prefer? Why? If the average price were to stay the same, which would you prefer an organization to do: (1) set one price and not deviate; or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions.
-
Rating:
/5
Solution: Discussion - Pricing Strategy - Group Lewes, Markup pricing