Discussion - Marketing Strategies

Discussion Questions

Subject - Marketing Strategies

Q1. Think about a good or bad service experience that you have had. Briefly describe the experience. What factors contributed to this experience? What changes could have been made to make this an even better service experience? Why is service marketing important?

Note: 250 words with intext citations with 2 references must.

Subject - Principles of Data Management

Q2. Increased computer power and big data make it possible to analyze large amounts of data to

search for new insights and knowledge. One way of doing this is an unsupervised search that

uses regression techniques to find possible relations between data items in the data set.

? What are possible downsides of this method of data exploration?

? Under what conditions would you recommend it to organizations?

After discussing these questions have a look at https://goo.gl/3BQNd5.

? Provide an example of an instance where the use of big data does not allow for

performance increases in business key performance metrics. If you cannot find any in

your research then make one up.

Note: 250 words with intext citations with 2 references must.