Discussion - Managing Information Systems & Technology

Managing Information Systems & Technology Discussion

Discussion Question:

A variety of Customer Relationship Management (CRM) systems have integrated social media networks in an effort to be competitive. Facebook, Twitter, and YouTube are used as marketing and communications platforms that transcend the Internet. Do some research and find an example (current) of this digital strategy in action and discuss. 

Many CRM systems are integrating social networking technologies to improve customer relationships. Search several social networking sites such as Facebook, Twitter, and YouTube to identify how a specific company such as Dell, Coca-Cola, or McDonald’s is using social media to interact with customers. Prepare a 5-minute presentation of your findings.

Note:

-Need to include at least 2 peer-reviewed articles as references and in-text citation.

-2 Paragraphs