Discussion Forum on Discretionary Responsibilities

Question # 00340396 Posted By: bribri_09 Updated on: 07/17/2016 11:31 PM Due on: 07/18/2016
Subject Marketing Topic Marketing Tutorials:
Question
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Review this video: Bank of America 2011 Corporate Social Responsibility Report Showcases Local Impact, Global Momentum. https://www.youtube.com/watch?v=gyvNdvTzZXk

Using Carroll's list of four responsibilities, discuss whether Bank of American appears to be concerned about discretionary responsibilities. Should a global company be concerned about discretionary responsibilities? Why or why not?

For each forum assignment, you are responsible for the following:

  1. Submit a well researched and documented reply to the topic question (at least 250 words) - posting it inside the forum for feedback and comments by your classmates. You do not need a title page. Please do not use attachments in the discussions. This should be posted no later than Wednesday.
  2. Respond to at least two of your classmate's forum posts in the subthread section of the Forum.
    Replies to classmates must be substantive, at least 100 words and incorporate concepts and materials that you have learned this week.


assignment

Choose a business idea for this Assignment and locate the key types if information you'll need to gather in order to evaluate the potential for the venture, and to write a business plan. 

Generally, you'll need an industry overview, information regarding the competitive environment, and an analysis of the market. 

 
 
Do the following for this Assignment:
 
 
 
1. Identify your business and its industry. Elaborate in detail. Use credible sources and research to support and explain.
 
 
 
2. List the types of information you'll need (e.g., market size, rate of growth, number of competitors, etc.) and provide good detail. Use credible sources and research to support and explain.
 
 
 
3. For each type, identify multiple sources for that information. You do not have to search databases that require a subscription or search for specific answers -- simply indicate that the source contains a particular type of data. However, you should cite specific articles and/or organizations (e.g., an article in the Wall Street Journal, or the National Association of Pharmaceutical Manufacturers). Use credible sources and research to support and explain.
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Tutorials for this Question
  1. Tutorial # 00335961 Posted By: mac123 Posted on: 07/17/2016 11:42 PM
    Puchased By: 3
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    The solution of Discussion Forum on Discretionary Responsibilities...
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    Carroll.docx (12.53 KB)
    Shopup_Business_Plan-_Competitive_Analysis.docx (27.08 KB)
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