Discussion - Describe a situation (real or fictional)

DISCUSSION QUESTION 

When someone's writing is not focused, clear, and precise the message is often lost or confusing. To succeed in today's competitive, professional world you must be able to communicate effectively; especially through writing.

Describe a situation (real or fictional) where not having a focused message in your writing could lead to a problem or poor outcome. Describe how you can use the writing process to ensure your writing is focused and effective.