Discussion Chapters 12 and 13 - Services Marketing and Global Marketing

Discussion

This week's discussion focuses on Chapters 12 and 13:  Services Marketing and Global Marketing.  Following your review of the material from the chapter readings, prepare to take a stand on the following issue:  Is the World Coming Closer Together?

Many social commentators maintain that youth and teens are becoming more and more alike as time goes on. Others, while not disputing that fact, point out that the differences between cultures at even younger ages by far exceed the similarities.

In your post, use the material from the chapter readings to support your position:  People are becoming more and more similar versus the differences between people of different cultures far outweigh their advantages.