Discussion - Change the Marketing Funnel with the Multi-Screen

Discussion: Change the Marketing Funnel with the Multi-Screen Environment

Location-based mobile marketing is expected to triple over the next five years. Currently, most U.S. consumers use mobile devices to search for local products.

Complete both 1 and 2 in your main post.

1. Compare two social marketing platforms in terms of the following social marketing goals:

· Goal 1: Encourage consumers to become fans and engage in conversation

· Goal 2: Strengthen the brand through online conversations

2. Identify and describe how the multiscreen environment has improved the ROI for a local business in one of the two social marketing platforms you identified in #1. Provide a screen capture for at least one of the platforms that supports your choice. Make sure your screen capture displays the date/time stamp.

When you respond to your peers, focus on how the recommendation meets the two goals and/or the ROI.