Discussion 8 - Choose one or more Nike communications crises
Question # 00860010
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Updated on: 09/05/2024 12:06 AM Due on: 09/05/2024

Discussion 8
1 -- Choose one or more Nike communications crises and describe how the company was effective or ineffective in its response.
2 -- Discuss another company in which you have strong brand loyalty, and how/why the brand has cultivated that emotional bond with you.
3 -- Describe how you believe that brand loyalty might be threatened or strengthened in a crisis, and why.
References to crisis communication research/theories and other class materials are always suggested to support your discussion.

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Rating:
5/
Solution: Discussion 8 - Choose one or more Nike communications crises