T-Shirt Company Marketing Channels

T-Shirt Company Marketing Channels

1. Introduce your company (1-2 paragraph)
2. Describe your online marketing tactics for the t-shirt company.
3. What tools and resources will you use to support your tactics?
4. Where will your company market and why?
5. What is the rational relating to the buyer motivations and influences?

In this class we will be discussing the basic foundations of marketing. Your weekly class project is to apply each of our weekly marketing components to be used for your fictional

t-shirt company, as discussed in the Course Project Introduction section.

For this paper, you are creating your own t-shirt company where your t-shirts will be sold online and in retail locations. You will choose one of the following options below. Whichever option you choose, you will continue to use this option for each weekly course project assignment. The weekly projects will build towards your final marketing plan for your t-shirt company.

You will only be choosing ONE of the options. Choose one option for your t-shirt company:

Option 1: Low cost t-shirt company

· T-shirt selling price $5.00 each

· High sales volume of t-shirts (i.e. a high # of t-shirts are sold each year)

· Lower profit margins (i.e. the profit from each t-shirt sold is minimal)

Option 2: Medium cost t-shirt company

· T-shirt selling price $30.00 each

· Medium sales volume of t-shirts (i.e. a medium # of t-shirts are sold each year)

· Medium profit margins (i.e. the profit from each t-shirt is medium)

Option 3: High cost t-shirt company

· T-shirt selling price $150.00 each

· Low sales volume of t-shirts (i.e. a low # of t-shirts are sold each year)

· High profit margins (i.e. the profit from each t-shirt sold is high