Discussion #13 - Companies collect a wide variety

Discussion #13

Companies collect a wide variety of information about their foreign markets to decide in which countries to conduct business and which market segments in these markets they should target. What are the three major markets that exist in all foreign markets? Describe the markets and provide an example of each.

For this discussion question, you must support your analysis with a peer-reviewed article. The article must be published between 2015 and 2020. Examples of journals with peer-reviewed articles include Critical Perspectives on International Business, International Journal of Management, Journal of International Business Studies, Journal of International Business Research, Journal of International Trade & Global Business Perspectives, or Management International Review.