Discussion 1&2 - When Nike introduced its glow-in-the-dark

Discussion Question 1: When Nike introduced its glow-in-the-dark Foamposite One Galaxy sneakers, fanatics lined up at distributors around the country. As crowds became restless, jockeying for position at the front of increasingly long lines for the limited-supply shoes, Footlocker cancelled some events. It’s been suggested that Nike should sell its limited-release introductions online rather in stores to avoid putting its customers’ safety in jeopardy. What sample group would you suggest Nike use to assess this suggestion?

Discussion Question 3: Walmart got a very mixed reaction when it announced that after 30 years it was eliminating greeters from its overnight shift in more than 3,800 stores, redefining the role of day-shift greeters, and moving them farther into the store and away from the door. What observation research would you have conducted to reach these decisions?