Discussion 1 - Chapter 16 of the text discusses integrated marketing

Discussion 1

· Chapter 16 of the text discusses integrated marketing communications (IMC) in detail. Based on what you have read, explain in your own words why it is important to incorporate IMC in marketing, advertising, sales promotions, and public relations to promote an organization, product, or issue?

· Discuss a hypothetical business, product, or issue that you would like for the public to become aware of. How would you use traditional IMC and twenty-first-century techniques in promoting your campaign? 

· Support your response with an in-text citation or in-text citations to validate your points.